Shopify vs Shopify Plus: What Are The Pros & Cons [Mar, 2023 ] (2023)

Among the multiple platforms out there, Shopify vs Shopify Plus are widely praised as two of the outstanding eCommerce platforms. However, not everyone really arrives at a radical understanding of them. Hence, in this article, LitExtension – #1 Shopping Cart Migration Expert will be providing you:

  • An overview of Shopify Plus vs Shopify
  • Detailed analysis of notable features (Pricing Plans, Customer Support, and eCommerce features)
  • List of winning Shopify and Shopify Plus websites to get inspiration
  • Exclusive Shopify Plus benefits you should know about
  • How to upgrade to Shopify Plus

Need Help To Migrate Your Store?

If you are intending tomigrate from Shopify to Shopify Plus, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.


Shopify vs Shopify Plus – Overview

What is Shopify?

Shopify is a front-runner in the eCommerce market. This all-in-one solution is famous for a wealth of top-notch eCommerce features, well-designed themes, and great support. Currently hosting over 4 million websites, Shopify is one of the best eCommerce platforms for businesses of all sizes.

Want to take a closer look at all the features that Shopify offers? Check out our quick Shopify review below!

Discover more insightful information about Shopify:

  • Shopify Tutorial: 9 Complete Steps to Get Instant Sales
  • Shopify Review: Is Shopify The Crown Jewel of The eCommerce World?

What is Shopify Plus?

Shopify Plus inherits all the best features that Shopify offers. However, the main difference between these two platforms lies in the target customers it aims at. Shopify is a wise choice for small, medium, and large businesses in light of its affordable cost and efficiency. Whereas, Shopify Plus is the icing on the cake for enterprise-level businesses as they need a more high-powered platform to cater to their enormous business.

What are the differences between Shopify vs Shopify Plus?

Before getting into the detailed comparison, let’s take a quick look at the main differences between Shopify vs Shopify Plus.

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Shopify vs Shopify Plus – Pricing Plans

The first part of our comparison between Shopify Plus vs Shopify is pricing packages. Please bear in mind that, once you purchase either 3 standard Shopify plans or Shopify Plus, you can immediately activate Shop Pay to speed up your customer’s checkout process.

The difference between Shopify vs Shopify Plus pricing is presented in the following:

Shopify Pricing

One of the most essential Shopify costs you need to take into consideration is Shopify pricing packages. As a Shopify user, you have a couple of options to choose from for the best suitability.

Basically, there are four main pricing plans from Shopify that you can take a look at:

Shopify Starter plan: with only $9/month, you can start promote and sell your product links on social media, sms and email without owning a full online store. Shopify Starter enables you to access a dashboard to keep track of your business performance chronologically. If you want to upgrade your store, you can choose superior plans like Basic Shopify, Shopify or Shopify plan.

Basic Shopify plan: this plan is a great solution for eCommerce newbies and small store owners. It has all the basic features like unlimited product upload, report, blog and marketing automation. Especially, Shopify let you use the Basic Shopify plan for $1/month in 3 months if you buy this plan after the trial period.

Shopify plan: when it comes to growing your business, Shopify plan is what you should opted for. It brings you all the solid features from Basic Shopify plus more advanced reports and lower fees regarding third-party transaction and shipping.

Advanced Shopify plan: this is the ultimate plan made for huge stores. With Advanced Shopify, you can launch your big business smoothly and save your budget. In particular, you only have to pay the lowest fees for transaction via third-party services and shipping.


If you opt for Shopify or Advanced Shopify plan, you can save 50% on these plans by following two steps below:

#1: Start your free trial

#2: Choose the annual plan of Shopify or Advanced Shopify in your store’s backend

#3: Pay the paid plan and get the 50% discount

In summary, the more you pay, the more helpful features and benefits you will get in Shopify, namely professional reports, a point-of-sale system, or third-party calculated shipping rates. These features surely will facilitate your business management.

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For more information about how much money you should prepare to open and maintain a Shopify store, please visit our evaluation of Shopify pricing here.

Need Help To Migrate Your Store?

LitExtension provides a well-optimized Cart to Cart migration service that will help you transfer all your data accurately, painlessly with utmost security.


Shopify Plus Pricing

While you can have a crystal clear view of how much is a Shopify store with 3 standard plans, with Shopify Plus cost, direct negotiation is required.

You can compromise the deal with Shopify Plus by tapping the “Get Pricing” button and fill in the contact form to get the exact quotation.

The question “How much is Shopify Plus?” is hard to get the precise answer. However, generally, retailers will pay at least $2000 per month based on their sales volume. When you achieve $800,000/month in sales, their charging system will turn into a revenue-based model. You’ll pay 0.25% as Shopify Plus fees, but not more than $40,000 of your monthly revenue.

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The transaction fee on Shopify Plus can be negotiated in accordance with your sales volume and the reliability of your store.

With Shopify Payments, in the United States, you’ll pay 2.15% + $0.30 for each transaction on domestic Visa and MC. For AMEX and international cards, you will have to pay an extra fee of 1%. Other 3rd party payment gateways, such as PayPal, 2Checkout, Skrill, will charge you 0,15% of an extra fee. Please note that these fees vary by country.

Need Help To Migrate Your Store?

If you are intending tomigrate from Shopify to Shopify Plus, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.


Shopify vs Shopify Plus – Support

One of the key reasons that more than 1,4m e-store owners trust Shopify vs Shopify Plus to set the very first brick for their businesses is the platform’s excellent customer service. Along with fantastic help centers that are always kept up-to-date for you to search for information, you can get assistance from users and experts all over the world by joining its huge forum.

Shopify Support

Shopify also arms you with 24/7 live support via phone, email, and live chat. The live chat is definitely the profound difference between Shopify and other eCommerce platforms.

Shopify Plus Support

Shopify Plus offers you the same support as Shopify. However, store owners will also receive exceptional merits with this version of Shopify.

What you receive from Shopify Plus is unwavering personal support called Launch Manager, who will get your business ready within 90 days or less. Then Merchant Success Manager will take center stage in fully exploiting your potential with expert strategy and support. Apparently, they make a substantial contribution to your success with detailed guidance on how to optimize Shopify Plus, strategic coaching, and prediction coupled with analysis of industry trends.

Shopify vs Shopify Plus – Themes & Design Flexibility

On both Shopify vs Shopify Plus, 100+ themes are available on its Theme Store. Bear in mind that, besides 10 free themes, the rest of the themes’ prices range from $140-$180. Don’t forget to check out the top-recommended Shopify Themes here if picking a suitable one is too difficult for you!

Shopify Themes

Shopify allows you to change the theme and employ Shopify Liquid – an open-source template language to edit HTML or CSS. This means you need a basic understanding of Liquid coding to make the custom edits. Don’t despair, step-by-step instructions are always ready for you.

Shopify Plus Themes

As a matter of fact, big sellers also benefit from top-quality Shopify features in terms of theme and design flexibility. However, with the assistance of Shopify Plus, the Launch Manager is in charge of writing code and making custom edit for you. In this case, a dedicated Launch Manager will save enterprise-level businesses hundreds of bucks and a great deal of time.

Another superiority of Shopify Plus is that it allows you to utilize Script Editor to customize your checkout page, which is not available on other Shopify plans.

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Defined as small pieces of code, Shopify Scripts let you create personalized experiences for your customers in their cart and customize Shopify checkout page.

There exist 3 sorts of scripts you can generate, which are Line item scripts, Shipping scripts, and Payment scripts. You can:

  • Change the discount for specific products by both percentage and fixed discounts;
  • Run promotions;
  • Offer prices based on the volume;
  • Alter, hide, reorder shipping options and price and payment gateway methods.

The personalized checkout page will bring a more satisfactory experience to your customers on your site.

Shopify Plus also enables merchants to deploy bot challenges on the checkout page.

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Once you activate this, customers will be required to prove that they are human before they purchase their orders. Bot challenges are essential when you stage an online event to avoid robots or opponents’ clicks.

Shopify vs Shopify Plus – eCommerce Features

In the next part, let’s take a look at the most outstanding eCommerce features between Shopify vs Shopify Plus including Internationalization, Wholesale channel, Integration, eCommerce automation tools, and Analytics.

#1 Internationalization


Understanding the demand to attract international customers of Shopify merchants, since 2019, Shopify has launched the ability to sell in multiple currencies with Shopify Payments. This means your online store can change the currency displayed for your items depending on where the customer is. Additionally, customers can get refunds in local currency.

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This brilliant idea opens the door for merchants who intend to sell globally since it facilitates customers’ payment process. Fortunately, the list of supported currencies is now up to 133 ones, so almost everyone can access your products without any barrier.

While your customers have to select the proper currency manually on Shopify, Shopify Plus automatically selects the appropriate currency for buyers based on their IP addresses.

What’s more, Shopify Plus allows you to customize the rounding rules on your store after the system converts the origin price into a target currency. Besides, your customers can freely make the payment with local payment methods instead of creating an account on a new one. This is a plus point of Shopify Plus if you are considering entering the international market.

Omnichannel (Shopify Plus function)

Omnichannel plays a great role in providing customers with a seamless experience on your website, social media accounts, brick-and-mortar stores, and more. By diversifying your “storefronts”, Shopify Plus merchants have multiple ways to approach their customers, leading to a strong relationship between the brand and the customers.

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With more than 100 social media channels together with over 80 online marketplaces, you’ll have the chance to enhance the visibility of your products in front of more potential customers. Especially, regarding omnichannel, Shopify Plus can help you win more clients by automating messages and emails thanks to Shopify Flow.


  • Shopify

Shopify eases your worry of tax with a built-in tax engine that is able to carry out the common sales tax calculations automatically. You can also set tax overrides to deal with specific tax regulations and particular circumstances.

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Even though Shopify applies various default updated sales tax rates, you still have to check it again to make sure that they are up-to-date and correct for your situation. Shopify allows you to override them whenever necessary.

However, Shopify will not file for you or remit your sales taxes. To administer your Shopify sales tax you may need to register your company with the state or federal tax authority. Shopify’s calculations and reports will be a great help when it’s time to file and pay your taxes.

  • Shopify Plus

On the other hand, Avalara AvaTax automatically calculates and files tax on Shopify Plus plan for you.

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Avalara AvaTax is a paid service that is only available for Shopify Plus plans. After registering for Shopify Plus, you can purchase Avalara AvaTax. Once you activate Avalara, you can find it in Shopify admin to start charging taxes. Avalara AvaTax is compatible with both Shopify POS on Android and iOS devices.

Avalara AvaTax is helpful in:

  • Collect accurate and up-to-date tax codes from more than 12,000 jurisdictions
  • Modifying a set of tax rules to satisfy your business’s demand.
  • Producing accurate reports of your business’s taxes

Despite some minor disadvantages, merchants report that Avalara AvaTax is cost-effective.

#2 Shopify Wholesale Channel

Wholesale largely contributes to the increase of your sales and the expansion of your business. Luckily, Shopify enables you to sell your products wholesale. It offers a variety of ways to wholesale your products, from using discount codes to opening another store.

You have the same solutions of wholesale applied for Shopify Plus. However, you can benefit more from this version as it can help you to build up a wholesale channel separate from your Direct to Customer (DTC) sales. Since this channel is based on your existing store, you display the same products at exclusive discounts to wholesale customers. You can also sell wholesale-only products on this channel.

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Besides customizing the pricing of wholesale products, Shopify Plus brands can even create percentage discounts. Plus, you can distribute customers into smaller groups and set a specific price for each one.

Another advantage of the Shopify Plus wholesale function is that you have the freedom to create separate pages to display the FAQs, policies, and terms when it comes to wholesale. This helps your customers browse the information they are looking for without accessing another website.

Specularly, you’re able to control wholesale orders before invoicing as well as automate wholesale customer signups. Hence, you don’t need to spend much time concerning the order management and the credentials of your customers. This would save you a lot of time and you can focus on other marketing campaigns that drive your business forward.

Highlighted Shopify Plus features:
  • Manage B2B and B2C orders from one single control panel.
  • If you already have a Shopify store, Shopify Plus can synchronize entities like inventory, orders, and customers between two stores.
  • Set price and quantity increments flexibly depending on different products or variants.
  • Integrate your business to 3PL, OMS, ERP, and CRM.

#3 Integration

Any merchants can expand their stores on Shopify vs Shopify Plus by employing API to integrate with several apps.

API plays an integral role in interoperating with other systems and platforms to add innovative features to Shopify and Shopify Plus.

All Shopify APIs are rate-limited to remain stable and fair for every merchant. There are slight differences between Shopify vs Shopify Plus in integration. You can figure out with the table below:Shopify vs Shopify Plus: What Are The Pros & Cons [Mar, 2023 ] (12)

With the doubled API call limit, Shopify allows you to seamlessly integrate some third-party platforms you’re already using such as Product information management (PIM), Enterprise resource planning (ERP), Inventory, and order management (IMS and OMS)…

#4 eCommerce Automation Tool (Shopify Plus Sales Features)

Shopify Plus exclusively offers you two management tools that can make a huge difference from Shopify. With the assistance of these tools, your business catering process becomes exceedingly straightforward and effective.

  • Launchpad

Launchpad is an automation tool that allows you to handle tons of event tasks to launch your business impressively. You can use Launchpad to schedule, coordinate and execute events such as sales, product drops, and restocks of inventories. You can monitor the performance of an event progresses by viewing the real-time, analytic dashboard of the app.

  • Shopify Flow

Basically, Shopify Flow enables you to set up automation for all facets of your business, including customer service, marketing, inventory tracking, order management, risk management, and more. In a couple of minutes, you can personalize the most common workflows of Shopify Plus on your own. You can select templates grouped by different areas of your business by visiting Shopify Flow’s Templates page. It’s easy to pick and start simplifying your workload straight away. With the benefit that Flow offers, you can effectively cater to your business with less time since it automatically set everything for you.

#5 Analytics

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Shopify serves its own dedicated analytic dashboard. The live reports will illustrate a broad picture of your up-to-date business’s sales and customer data. The higher fee you pay the more detailed reports will be provided. Take a brief look at the table below to know how many reports you have with your current plan.

#6 Headless Commerce

If you are a big fan of the digital world, you may probably hear about “Headless commerce”, a rising star that is promised to develop at a rapid growth in the years to come.

Keeping up with this latest trend, Shopify Plus headless eCommerce comes with numerous features that you would be interested in:

  • Enjoy a high level of customizability
  • Integrate your store with business and content management systems like ERP, PIM, CRM, and CMS.
  • Enhance the quality of your website’s visual with the GraphQL Storefront API.
  • Give you the freedom to bring your own tech stack to your website.
  • Get support from experienced Shopify Plus Partner

Successful Shopify Plus Stores & Shopify Stores

ShopifyShopify Plus

Exclusive Shopify Plus Benefits

When you are in the Shopify enterprise team, you also get special benefits of Shopify Plus which make other store owners green with envy.

#1 Exclusive Apps

Besides Wholesale channel, Shopify Flow, Launchpad, Script Editor, you can also take advantage of Transporter app and Bulk Account Inviter while using Shopify Plus.

#2 One-of-a-kind Community

Shopify Plus is regarded as a pass for you to:

  • Shopify Plus Academy;
  • Facebook Community;
  • Meetups and events by invitation only.

#3 Merchant Success Program

First, Shopify Plus assists you to clearly see your business plan and vision.

Next, the team will provide you with necessary support through webinars, online courses, training videos from industry experts and even checklists so that you can accelerate your business growth and reach the set goal.

How to Upgrade to Shopify Plus?

There exist two methods to painlessly upgrade from Shopify to Shopify Plus.

The first one is to migrate with an automated tool.

The World #1 Shopping Cart Migration Expert – LitExtension is always yourself to help you upgrade your whole Shopify website with all of its important data. You can effortlessly perform the transfer from Shopify to Shopify Plus on your own by setting up the migration on

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In case you are snowed under with a massive pile of work and have no time to move your Shopify store to Shopify Plus, All-in-one service is right at your fingertips. The team will be in charge and keep you up-to-date with the process.

The other way is to contact Shopify. The team will get your store up and running within 90 days.

FAQs about Shopify vs Shopify Plus

1. What is the difference between Shopify and Shopify plus?
The biggest difference between Shopify and Shopify Plus is pricing. Shopify comes with 3 transparent pricing packages. Meanwhile, you need to negotiate with Shopify Plus experts besides spending at least $2000 for the upgrade.

2. Is it worth upgrading to Shopify Plus?
Yes. Shopify Plus offers you superior features and functionalities. If your online business has grown out of what Shopify has to offer, it’s time to upgrade to Shopify Plus. The extra support and unique features of Plus make it worth the investment for your business.

3. When should you switch to Shopify Plus?

Once you hit over $1M in annual revenue, you can consider switching to Shopify Plus. The platform is designed for scalability so you can continue to grow your eCommerce store.


We’ve come a long way to review Shopify vs Shopify Plus. Now is the time for the final verdict!

In the final analysis, it’s apparent that the three core plans of Shopify are certainly an appropriate choice for you to kickstart your online business if you’re catering to small, medium, and large businesses. The reason is that it’s quite easy to approach and it offers every necessary thing for your business to thrive at reasonable prices. Besides, you can try out Shopify for 3 days free of charge to see what this platform has to offer.

At the same time, Shopify Plus is the cream of the crop in terms of its professional support, high customizability, and powerful functionalities. Besides, Shopify Plus also gets its name on the scoresheet thanks to the implementation of the latest technology like Headless commerce.

Even though the price is much higher than Shopify’s core plans, it’s totally cost-effective since Shopify Plus minimizes the time, labor force, and workload. With all of these features above, Shopify Plus arms your enterprise-grade business with the optimal factors to sustainably develop.

If you are planning to upgrade from Shopify to Shopify Plus, LitExtension is always here to give you a hand. With our help, re-platforming is a piece of cake. We offer an advanced automated migration service that transfers all your data to another platform quickly, with a high level of security and accuracy.

To experience yourself, free Demo Migration is available. Spend a couple of minutes to check how the process works. Should you have any questions, please feel free to contact us.

You can also check out our LitExtension blog and join our Facebook Communityto get more eCommerce tips and news.


What are the main differences between Shopify and Shopify Plus? ›

Shopify is a complete e-commerce platform that lets you start, grow and manage a business. It's hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands who have high levels of annual revenue.

What is the advantage of Shopify Plus? ›

Shopify Plus supports unlimited staff accounts to help you grow your personnel without additional costs. Shopify Plus offers additional permission settings for more control over the actions your staff can take in your Shopify admin, including separate report export permissions and permissions to specific apps.

Is Shopify advanced better than Shopify Plus? ›

Shopify Plus and Shopify Advanced are eCommerce platforms for growing online stores and brands. Shopify plus is a hosted platform customized, staffed, and priced for big brands that are good for enterprise applications. Whereas Shopify Advanced is a smaller and less complicated store.

When should I go to Shopify Plus? ›

Brands typically upgrade to Shopify Plus when their online sales reach about $80,000 USD per month, but individual needs may vary. Contact a Shopify Plus sales representative if you're unsure whether it's the right time to upgrade.

What is the limitation of Shopify Plus? ›

Shopify Plus has limited shipping and payment gateways available for merchants. Shopify Payment doesn't charge fees but is available for a few countries only. You can run into a problem if you deal in international selling. You need to check whether you fall into supported countries or not.

Why should I upgrade to Shopify Plus? ›

Sell Across Different Platforms

If you also sell on other channels such as eBay, Etsy, or Pinterest, Shopify Plus has you covered. It comes with integrations with countless platforms to market your products, so you can manage everything from the back-end.

How much revenue do you need for Shopify Plus? ›

Shopify Plus is Shopify's enterprise offering that is specifically tailored towards merchants making at least 7 figures in annual revenue. If your Shopify store is already making over $680k per month in revenue, it makes sense to upgrade to Shopify Plus just for the credit card processing savings alone.

Does Shopify Plus increase sales? ›

Shopify Plus gives you the ability to sell through multiple channels. This means you can reach more customers and increase your sales.

How many customers use Shopify Plus? ›

Over 5,300 Businesses Use Shopify Plus

Shopify Plus is an enterprise version of the Shopify platform. It's only available to merchants that have reached revenues between $1 million and $500 million.

What is the most popular payment method on Shopify? ›

PayPal is perhaps the most popular Shopify third-party payment gateway, with 311 billion transactions being made through the app in total by the end of Q2 2021. PayPal is simple and quick to set up, and has free and paid options for merchant accounts.

Which market is best for Shopify? ›

Best Shopify Marketplace Apps in 2023
  • eBay.
  • Wanelo.
  • Multi Vendor Marketplace.
  • Walmart Integration.
  • eBay LINK.
  • SiBi ‑ See It Buy It.
  • Multi Seller Marketplace.
  • Wish Marketplace Integration.

Who is Shopify best suited for? ›

Shopify works best for small businesses that want to create a true online shop instead of merely building a website with limited e-commerce functionality. You can sell both physical and digital products in your Shopify store.

What is the minimum monthly service charge for Shopify Plus? ›

The Shopify Plus plan starts at $2,000 USD a month for standard setups and integrations. For more complex, higher volume business structures, our variable fee option flexes with your requirements.

How many stores can you have with one Shopify subscription? ›

Shopify allows you to create up to 10 stores on a single account, each with its domain name, products, settings and everything else. Creating multiple stores is quite helpful for entrepreneurs and businesses that sell different products targeting different target audiences.

How many stores can you make with Shopify subscription? ›

How many Shopify stores can you have? The answer is that you can have as many Shopify stores as you want — it all depends on what your business needs. There are various reasons as to why a business would have Shopify multiple stores.

Can you cancel Shopify Plus? ›

From your Shopify admin, go to Settings > Plan. Click Cancel subscription or Pause or deactivate store. Review the options to pause your plan, or start a new store. If you still want to deactivate your plan, then click Cancel subscription and close store or Deactivate store.

How much does the average Shopify owner make? ›

Research has shown that an average Shopify merchant in the United States makes about $72 of profit from each customer–high-earning merchants on Shopify earn about $149 on a per-client basis, while low-earning merchants make a profit of about $44 per-client.

What percentage of your sales does Shopify take? ›

Are there any transaction fees? There are no transaction fees for stores using Shopify Payments. If you choose a third-party payment provider, there will be additional fees of 2%, 1% or 0.5% for our Basic Shopify, Shopify, and Advanced Shopify plans, respectively.

What is the average net profit on Shopify? ›

Shopify found 10% net profit margin is average for ecommerce brands (this has since become the benchmark for good net profit margins). Meanwhile, high net profit margins sit around 20%, and low margins around 5%. Remember that good net profit margins will always be less than good gross profit margins.

Does Shopify take a percentage of your profit? ›

As a new retailer on Shopify, one of the most common questions you might ask is, “Does Shopify take a percentage of sales?” The answer is yes. Shopify does take a percentage of the store's sales of products.

What percentage of Shopify stores are successful? ›

Numerous stores have been built in Shopify, but you know what percent of Shopify stores fail? 5% of them reach the destination of success, while the remaining 95% of them fail.

How many brands are in Shopify Plus? ›

There are 27,813 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 18,542 distinct merchants running Shopify Plus.

Which payment method is most successful? ›

Credit Card Payment

Credit cards are the most commonly used payment method in eCommerce. Since credit cards are easy and mostly safe to use, the high popularity of using them in online purchases is no surprise. Shoppers only need to enter their card details to finish buying the products at the checkout.

What is the most used online payment? ›

Here's a list of some of the most popular online payment services:
  • PayPal. ...
  • Amazon Pay. ...
  • eBay Managed Payments. ...
  • Google Pay. ...
  • Apple Pay. ...
  • Direct debit payments. ...
  • Bank transfers. ...
  • Prepaid cards.

Do any big businesses use Shopify? ›

Anheuser-Busch InBev, a Belgian beer company, is another one of popular Shopify stores. The company is one of the world's most valued alcohol producers. The company is the world's largest beer manufacturer in terms of volume and sales, with over $11 billion in sales on the Shopify platform.

Do any large companies use Shopify? ›

Owned by luxury company Moët Hennessy Louis Vuitton (LVMH), Sephora is another cosmetics giant that uses Shopify for its ecommerce platform. Sephora's online shop includes a vast number of products from various brands, perhaps one of Shopify's largest product catalogues.

What is the biggest industry on Shopify? ›

The top industries that use Shopify are retail with 18%, apparel & fashion with 11%, and computer software with 6%. Over 50% of Shopify stores benefit from repeat purchases.

Does Shopify have a monthly fee? ›

Shopify Basic Plan — $39 / month (Increased from $29/month)

The Shopify Basic plan is ideal for new eCommerce businesses that have few in-person sales. It costs $39/month when paid monthly and $29/month when paid for annually. The basic plan allows you to create a branded eCommerce website for your store.

Is Shopify worth it for beginners? ›

Is Shopify a Good Platform for Beginners in Ecommerce? Yes. Shopify is one of the most user-friendly ecommerce builders to help beginners and small business owners set up and run their online store for the first time.

Is it worth trying Shopify? ›

Shopify verdict

If you're looking to build an ecommerce empire, look no further than Shopify. It's perfect as an all-in-one solution, with particularly impressive sales features, and will give you all the support you need to optimise your online store and grow sales.

What is Shopify 20% fee? ›

A recurring commission equal to 20% of the merchant's monthly subscription fee. Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Partner.

What are the requirements to get Shopify Plus? ›

How to qualify for the Shopify Plus Partner Program
  • Your business has proven experience working with high growth merchants.
  • Your business is considered to be a thought leader in commerce and is identified in the public market as such.

Is Shopify plus part of Shopify? ›

We're your platform. Shopify Plus launched in 2014 to give hypergrowth businesses a customizable enterprise solution, without the high cost of time, money, and development. Our scalable, powerful platform supports millions of businesses across all Shopify—from startups on Shopify to Fortune 500s on Shopify Plus.

Is Shopify payments included in Shopify Plus? ›

Cost: Varies by country, but it includes an extra 0.15% fee if you aren't using Shopify Payments. In addition to their ecommerce platform, Shopify also offers payment processing through what they call “Shopify Payments” (which is backed by Stripe).

Is it worth upgrading Shopify? ›

Is Shopify Plus Worth It? Shopify Plus can be worth the money if your store makes at least 7 figures in annual revenue. In general, it makes sense to upgrade to Shopify Plus if you make over 640k/month in revenue just for the credit card processing savings alone.

How much is Shopify plus monthly? ›

The Shopify Plus plan starts at $2,000 USD a month for standard setups and integrations. For more complex, higher volume business structures, our variable fee option flexes with your requirements.

What is the monthly fee for Shopify? ›

The standard Shopify plans range from $5 to $399 per month. Plus, there are transaction fees ranging from 0.5% to 2.9% + $0.30, depending on the transaction type and the Shopify plan. In addition, users have to pay for apps from the Shopify App Store, which can range from free to a few hundred dollars per month.

What percentage does Shopify take per sale? ›

As for transaction fees, Shopify charges a fee of 2.9% + $0.30 per transaction for all online purchases made under this plan. On the other hand, physical purchases attract a 2.7% fee per transaction. If you use any payment gateway other than Shopify Payments, a 2% fee will be charged on every transaction.

When should I move away from Shopify? ›

Lack of product options and categories

If you want to offer products with unique customization options (like this), you are better off using a different platform. Items such as apparel products with various attributes will need to be broken out into different SKU sets.

How much is a yearly subscription with Shopify? ›

Shopify Prices: Monthly vs Annual Costs
Shopify Pricing PlansShopify BasicShopify Advanced
1-Year $/month$29$299
Apr 26, 2023

Do people succeed with Shopify? ›

The Shopify Success Rate of eCommerce stores is around 5% to 10%. This means that out of every 100 businesses that use Shopify, only about 5 to 10 businesses of them are successful.


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Author: Sen. Ignacio Ratke

Last Updated: 18/11/2023

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