15 Sales Introduction Email Templates To Boost Your Sales (2023)

A sales introduction email is like a first date. You must make a good first impression if you want the relationship to be successful.

If you check your email inbox, you will find hundreds, if not thousands of sales emails you never bothered to read. In all probability, even your target audience has an inbox with many emails they never opened.

This blog will help you understand the art of creating a perfect sales introduction email. Emails that not only get opened or read but helps you build meaningful relationships with your target audience.

Sales Introduction Email Example

Sales introduction emails are cold emails sent by the sales team to potential customers to introduce themselves and their products or services.

A sales introduction email aims to build rapport with prospects, capture the recipient's attention, build trust and credibility, and generate interest in the product or service being offered.

Let’s understand this better with an example.

Enter, James.

James is the marketing manager of a vegan products brand called “Veganverse.” He wants to use emails as a part of his marketing mix. As a first step, he wants to create a sales outreach email campaign that makes the first contact with potential customers and business partners.

Suppose James was to create a sales introduction email for approaching potential business partners such as retail chains. This is what his email would look like.

Subject Line: Introducing Veganverse – Live a Delicious & Sustainable Life

Hello [First Name],

My name is James, and I work for Veganverse, a vegan products manufacturer committed to creating delicious, sustainable, and healthy plant-based products.

I understand that your company is committed to sustainable and socially responsible business practices. As someone who shares those values, I wanted to introduce you to Veganverse and our product line.

  • Our products include plant-based burgers, sausages, and meatballs.
  • They are perfect for food service providers, retailers, and other businesses.
  • We help businesses offer delicious, plant-based options to their customers while reducing their environmental impact.
  • Our packaging is fully recyclable, making Veganverse a perfect choice for businesses to align with their customers' values and reduce their environmental footprint.

We would love the opportunity to discuss how Veganverse could help your business offer more plant-based options to your customers. We can provide samples, answer any questions you have, and work with you to develop a customized solution that meets your needs.

Please let me know if you have some time this week for a quick call to discuss this further.

Thank you for considering Veganverse, and I hope to hear from you soon.

Best regards,


[This email was generated using the Scalenut Sales Email Generator Tool.]

In this sales introduction email example, the target audience is a business rather than an individual consumer.

The email is written to appeal to companies that share Veganverse's sustainability and social responsibility values, highlighting the benefits of offering plant-based products to their customers. The email also offers to work with the recipient to develop a customized solution that meets their needs.

If James were to create a sales introduction email for B2C or D2C audiences, people that participated in a survey, or people that subscribed to the Veganverse newsletter, it would look like this.

Subject Line: Veganverse: Tasty, Healthy Plant-Based Food for You

Hello [First Name],

Are you interested in healthy and sustainable plant-based options that align with your values? Then you'll love Veganverse!

Our products are delicious, nutritious, and good for the planet. Plus, our packaging is fully recyclable, so you can feel good about reducing your environmental impact.

As a thank you for considering Veganverse, we'd like to offer you a 20% discount on your first order. Just use the code VEGAN20 at checkout.

Ready to try us out and see how delicious plant-based eating can be? We'd love to answer any questions you have about our commitment to sustainability and health. Feel free to reach out anytime.

Thanks for considering Veganverse!

Best regards,


Team Veganverse.

This email is a great opportunity to incentivize the recipient to try Veganverse's products and discover how delicious and nutritious plant-based eating can be while also benefiting from a discount. The email also highlights the company's commitment to reducing its environmental impact and offers to answer any questions the recipient may have.

Whether you are introducing yourself to a B2B or B2C, or D2C prospect, the effectiveness of your sales introduction email depends on following a few best practices.

What are Some Best Practices When Sending an Introductory Sales Email?

When it comes to sales introduction emails, it's important to follow best practices to ensure that your message is effective and resonates with your target audience. Here are some best practices to keep in mind when crafting your email.

  1. Personalization: Address the recipient by name and personalize the message to make it relevant to them.
  2. Clear subject line: Use a clear and concise subject line that accurately reflects the content of the email. The ideal length is under 60 characters.
  3. Keep it short: People receive a lot of emails, so it's important to make it skimmable for them.
  4. Highlight benefits: Focus on the benefits of your product or service and how it can help the recipient. Highlight the same in bullet or pointers, so that the reader can easily notice them.
  5. Use a conversational tone: Write the email in a conversational tone to make it more engaging and relatable.
  6. Call to action: Include a clear and specific call to action, such as scheduling a call, downloading a resource, or making a purchase.
  7. Follow-up: A polite and friendly reminder can often be the nudge a prospect needs to take action.
  8. Test and iterate: Continuously refine your email content, subject lines, and calls to action to see what works best.

In addition to these best practices, it's important to be mindful of the context and purpose of your email. Whether you're targeting B2B or B2C/D2C audiences, your email must aim to start a conversation and build a relationship with your prospects.

Sales Introduction Email Templates to Inspire you

By crafting a well-written and personalized sales introduction email, you can capture the attention of your target audience and open the door to further discussions about your product or service.

Let’s look at some common sales introduction email templates to inspire you to make a lasting impression on your prospects. You can take inspiration from the templates below and use them in your sales outreach campaigns.

Cold outreach email

Subject Line: Quick question [Recipient's First Name]

Hi [First Name],

I hope this email finds you well. I came across your profile and was impressed with your work in [industry/field].

I'm reaching out to see if you're open to exploring new opportunities to [achieve a specific goal, solve a specific problem, or improve a specific aspect of their business].

I work with [company name], a [brief description of your company and what you do]. We've helped [specific examples of how your company has helped other clients].

Would you be open to a quick call next week to discuss this further?

Looking forward to hearing from you.

Best regards,

(Sender’s Name)

Website visitor email

Subject: Are you still interested in [Industry/Niche] solutions?

Hi (Recipient’s Name),

We noticed you've shown interest in our products and wanted to reach out to you personally.

Our team at [company name] is passionate about providing [benefit of product/service] to our customers, and we think you could benefit from what we have to offer.

[Insert brief explanation of product/service and its unique value proposition.]

We know you have options out there, but what sets us apart is [insert key differentiators].

We'd love to chat more about how our products/services can benefit you and your [company/team/individual needs].

Would you be interested in setting up a quick call? We promise it won't take up too much of your time, but it could be the start of a great partnership.

Looking forward to hearing from you soon,

[Your name]

Email focusing on features to benefit

Subject: [Product/Service Name]: The Solution You've Been Looking For

Hi [First Name],

Are you tired of [Pain Point 1] and [Pain Point 2] when it comes to [Product/Service Category]? Our [Product/Service Name] has the solution you've been looking for.

Here are some of the key features that make our [Product/Service Name] stand out:

  • Feature 1: [Description of Feature 1]
  • Feature 2: [Description of Feature 2]
  • Feature 3: [Description of Feature 3]

But that's not all. Here are some of the benefits you'll get from using our [Product/Service Name]:

  • Benefit 1: [Description of Benefit 1]
  • Benefit 2: [Description of Benefit 2]
  • Benefit 3: [Description of Benefit 3]

We believe that our [Product/Service Name] can help you achieve [Desired Outcome]. That's why we're offering a [Discount/Promo] for first-time customers. Simply use the code [Discount/Promo Code] at checkout to claim your offer.

If you have any questions or would like to learn more about our [Product/Service Name], please don't hesitate to reply to this email or give us a call at [Phone Number].

Best, [Your Name]

Sales introduction email for someone with mutual contact

Subject: Introduction from [Mutual Contact's Name]

Hi [Recipient's Name],

I hope this email finds you well. My name is [Your Name], and [Mutual Contact's Name] suggested that I reach out to you.

I wanted to take a moment to introduce myself and my company, [Company Name]. We specialize in [briefly describe what your company does or offers].

I would love the opportunity to connect with you and discuss how we can potentially work together. Please let me know if you have some time for a brief call or meeting in the next few days.

Thank you for your time, and I look forward to hearing from you soon.

Best regards, [Your Name]

Introductory sales email for someone you met in person

Subject: Nice meeting you at [event]
Hi [Name],

It was great meeting you at [event] yesterday. I was impressed with your passion for [topic discussed] and would love to learn more about your business.

I wanted to introduce myself and my company, [Your Company]. We specialize in [your industry/niche], and I believe our products/services could be of great value to your business.

I would love to set up a time to talk more about how we can collaborate and help each other grow. Are you available for a quick call next week?

Looking forward to hearing from you.

Best regards, [Your Name]

Introduction of the new sales rep to the existing client

Subject: Introducing [New Sales Rep Name] as Your New POC

Dear [Client Name],

I hope this email finds you well. I wanted to reach out and introduce you to our new sales representative, [New Sales Rep Name]. [New Sales Rep Name] will now be your point of contact for any future needs or questions you may have.

[New Sales Rep Name] has extensive experience in sales and a deep understanding of our products and services. I am confident that they will be able to provide you with the same level of service that you have come to expect from us.

Please don't hesitate to reach out to [New Sales Rep Name] with any questions or concerns you may have. They will be happy to assist you in any way they can.

Thank you for your continued business, and we look forward to working with you in the future.

Best regards,

[Your Name]

Mail for reaching out on LinkedIn

Subject: Reconnecting on [topic of interest]

Hi [Name],

I hope this message finds you well. I wanted to follow up on my previous LinkedIn message and see if you had a chance to check it out.

I noticed that we share an interest in [topic of interest], and I would love to learn more about your experience with it. Additionally, I wanted to share a bit more about myself and how I could potentially be of help to you.

As a [your role] at [your company], I have [number of years] of experience in [relevant industry/field], and I specialize in [your expertise]. In fact, I recently worked on a project that I think you might find interesting - [briefly describe the project].

If you're interested in chatting more about [topic of interest] or any other ways we could potentially work together, let me know. I'd be happy to set up a quick call or Zoom to discuss further.

Looking forward to reconnecting soon.

Best, [Your Name]

Follow-up sales email

First follow-up Sales Introduction Email:

Subject: Introducing [Your Company Name] and Our [Product/Service]

Hello [Recipient's Name],

I hope this email finds you well. My name is [Your Name] and I'm reaching out from [Your Company Name]. We offer [Product/Service] that can help [solve a problem, address a need, or achieve a goal].

Our [Product/Service] has helped many businesses like yours [specific benefit or outcome], and we're confident it can do the same for you. We use the latest [technology/technique/methodology] to ensure that our products are of the highest quality and provide the best value for our clients.

I would love to discuss with you how we can help you achieve your goals and improve your business. Are you available for a brief call next week to learn more about our [Product/Service]?

Thank you for considering our company, and I look forward to hearing from you soon.

Best regards, [Your Name]

Follow-up Email:

Second follow-up Sales Introduction Email:

Subject: Following Up on Our Previous Conversation

Dear [First Name],

I hope this email finds you well. I wanted to follow up on the email I sent you last week regarding [briefly mention the topic]. I hope you had a chance to review the information I sent over.

I understand that you may be busy, but I wanted to touch base and see if you had any questions or if there was anything else I could provide to assist you in making a decision. Our product/service has helped many clients in [industry/field], and I believe it could be a great fit for your needs.

Please let me know if you would like to schedule a call to discuss further or if there is anything specific you would like me to address. I am here to help and provide any information that will help you make an informed decision.

Thank you for your time, and I look forward to hearing back from you soon.

Best regards, [Your Name]

Email with solution to customer’s pain points

Subject: A solution to [pain point]

Hello [Recipient's Name],

Dear [Customer’s Name],

I noticed that [pain point] is a challenge for your business, and I wanted to offer a solution that could help.

We have developed a [product/service] that has been specifically designed to address [pain point]. Our solution has been successful in helping businesses like yours [achievement or success story].

We offer [feature/benefit 1], [feature/benefit 2], and [feature/benefit 3], which can help [achieve desired outcome]. Plus, we provide exceptional customer service and support to ensure that you get the most out of our solution.

If you’re interested in learning more about how we can help your business overcome [pain point] and achieve [desired outcome], please let me know. I’d be happy to schedule a call to discuss your needs and answer any questions you may have.

Thank you for your time, and I look forward to hearing from you soon.

Best regards,

[Your Name]

Sales Introduction email for service industry

Subject: Introducing [Your Company] - The Service You Need

Hello [Recipient's Name],

I hope this email finds you well.

I wanted to introduce you to [Your Company], a leading service provider in the industry. Our team is dedicated to providing high-quality services that meet all your needs.

We understand that finding the right service provider can be a daunting task. That's why we've made it our mission to make the process as easy and stress-free as possible for you. Our team of experts is equipped with the knowledge and experience to handle any service-related challenge you may have.

At [Your Company], we offer a wide range of services, including [list of services you provide]. We take pride in our ability to offer customized solutions to meet the unique needs of our clients. Whether you need one-time assistance or a long-term partnership, we're here to help.

We are committed to providing exceptional customer service and delivering results that exceed your expectations. Our goal is to be the one-stop-shop for all your service needs.

If you're interested in learning more about our services, please don't hesitate to reach out. We would love to schedule a call and discuss how we can help you achieve your goals.

Thank you for your time, and I look forward to hearing from you soon.

Best regards,

(Sender’s name)

Request demo sales email

Subject: Discover [Your Company] - Request a Demo Today

Hello [Recipient's Name],

My name is [Your name]. I hope this email finds you well.

I wanted to introduce you to [Your Company], the leading provider of [your product or service] in the industry. Our innovative solutions have helped numerous companies to [benefits and results of your product/service].

As someone who is always looking for ways to improve their business, you might be interested in learning more about our products and how they can help you achieve your goals. Our solutions can help streamline your business processes and help you take your operations to the next level.

To better understand what we can do for you, I invite you to request a sales demo with our team. During the demo, we will walk you through the features and benefits of our products, answer any questions you may have, and help you determine if our solutions are the right fit for your business.

To request a demo, reply to this email or visit our website and fill out the contact form. We will get back to you as soon as possible to schedule a time that works for you.

Thank you for your time, and I look forward to the opportunity to work with you.

Best regards,

[Sender’s Name]

Sales email to share useful company resources or case study

Subject: [Your Company] Case Study - [Topic of the Case Study]

Hello [Recipient's Name],

I hope this email finds you well.

I am sharing with you a valuable resource that you will find helpful.

Our team at [Your Company] recently conducted a case study on [Topic of the Case Study], and the insights we gained could be of great value to your business.

Our case study details how our [product or service] helped [Customer Name or Industry] improve their [relevant metric or outcome], and I think you will find the results enlightening. In addition to our case study, we also have a variety of resources available on our website that could help you address any challenges or opportunities you may be facing in your business.

I would love to hear your thoughts on our case study, and I am available to answer any questions you may have. If you are interested in learning more, please feel free to download the case study from our website or reply to this email, and I will send it over to you.

Thank you for your time, and I look forward to the opportunity to help you achieve your business goals.

Best regards,

[Your Name]

Introductory sales email promoting ongoing sales

Subject: Exclusive Offer for [Recipient's Company]

Dear [Recipient's Name],

My name is [Your name] and I hope this email finds you well.

As a valued customer of our company, I wanted to let you know about a special promotion we are running at [Your Company]. For a limited time, we are offering [discount percentage or dollar amount off] on all [relevant products or services] for new and existing customers.

Whether you're looking to [list some relevant benefits of your products or services], now is the perfect time to take advantage of this offer and improve your business. Our products and services are designed to help you [address some pain points or challenges of your target audience] and drive success.

To redeem this exclusive offer, enter the promo code [promo code] during checkout or mention it when speaking to one of our sales representatives. This offer is only available for a limited time, so hurry up and grab it.

If you have any questions or would like to learn more about how we can help your business, please don't hesitate to reach out. I would be happy to schedule a call to discuss your needs and find the best solutions for your business.

Thank you for your continued support, and we look forward to helping you achieve your business goals.

Best regards,

[Your Name]

Introductory sales email requesting to match competition pricing

Subject: We Can Match Our Competitor's Pricing - Here's How

Dear [Recipient's Name],

We hope this email finds you well. We appreciate your business and want to ensure that you always receive the best value for your money. We understand that pricing is an important consideration for you, and we'd like to address any concerns you may have.

We recently learned that you have been looking at our competitors' pricing for [relevant products or services]. We understand that pricing is an important factor in your decision-making process, and we want to ensure that we remain competitive and offer you the best value.

To that end, we'd like to offer to match our competitor's pricing for you. Please provide us with the pricing information for the product/service you're interested in, and we will do our best to match it. Additionally, we'll work with you to find a pricing solution that meets your needs and budget.

We ensure that our products and services are of the highest quality and value, and we can provide you with the best overall solution for your needs. We're committed to your success and willing to go the extra mile to ensure you're satisfied.

Thank you for considering this offer, and we look forward to working with you.

Best regards,

[Your Name]

Congratulatory note email

Subject: Congratulations on Your [Achievement]

Dear [Recipient's Name],

I was delighted to hear that you [achieved something noteworthy, such as winning an award, closing a big deal, getting promoted, etc.]. Congratulations on this amazing accomplishment! It's a true testament to your hard work, dedication, and talent.

As someone who has [known you/worked with you/been following your career/etc.], I've always been impressed by your [qualities or strengths that contributed to the achievement]. Your [specific accomplishment] is well-deserved, and I have no doubt that you will continue to excel in everything you do.

Please know that I am genuinely happy for you and your success. Take a moment to celebrate this milestone and feel proud of all you've accomplished.

Congratulations once again, and I wish you all the best as you continue to reach for the stars.

Best regards,

[Your Name]

Time to Write Emails that Gets the Most Attention

The best time to send an email and get the most attention from the recipients can vary depending on several factors, such as the type of audience you are targeting, the industry you are in, and the purpose of the email. However, here are some general guidelines to keep in mind:

  1. Weekdays: Most people check their emails during the weekdays. Sending an email during the weekdays, particularly on Tuesday, Wednesday, and Thursday may increase the chances of getting a response.
  2. Late mornings or early afternoons: Many people check their emails in the late morning or early afternoon once they have completed their high-priority tasks for the day. Try sending your email during these times to increase the likelihood of it being read.
  3. Avoid weekends and holidays: People are generally less likely to check their emails on weekends and holidays. Sending an email during these times may result in it being buried in the recipient's inbox and overlooked.
  4. Consider time zones: If your audience is spread across different time zones, it's important to consider the time difference when scheduling your emails. You can use a scheduling tool to ensure that your emails arrive at an appropriate time for each recipient.

Ultimately, the best time to send an email depends on your specific audience and goals. It's a good idea to test different send times and analyze the response rates to determine what works best for your audience.

Writing effective sales introduction emails can be daunting, but with the right strategy and templates, it can become much easier. The examples provided in this blog post can serve as a starting point to help you create impactful emails that engage your prospects and drive conversions. However, the key to success is not just having a great email but ensuring that it's tailored to your specific audience and business goals.

Using an email generator tool like Scalenut can help you create high-quality and personalized sales introduction emails in just a few minutes. Scalenut can save you time and effort while still ensuring that your emails stand out and deliver results. Try it out and see how it can take your email marketing to the next level!

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How do you write a good sales introduction email? ›

  1. #1. Start with a catchy subject line.
  2. #2. Pack the punch with an email introduction.
  3. #3. Build connection by targeting a shared interest or area of focus.
  4. #4. Mention the reason for reaching out.
  5. #5. Use social proof to communicate credibility.
  6. #6. Add a clear and compelling call to action.
  7. #7.
Jul 22, 2022

How do I write a sales email template? ›

Sales Email Templates
  1. Attention: Seize their attention.
  2. Interest: Explain clearly why the product or service is of value to the prospect.
  3. Desire: Build up a desire for your product or service.
  4. Action: End strong by outlining how they can take full advantage of the offer.
Mar 21, 2023

How can I improve sales through email? ›

5 Email Marketing Strategies That Drive Sales
  1. Use a catchy and value-driven subject line to increase your email open rate.
  2. Include high quality, relevant images in your emails.
  3. Use a professional and simple design.
  4. Write concise text.
  5. Lean on a diverse internal audience to review your email.
Nov 13, 2020

How do you get people to respond to sales emails? ›

Surprisingly Simple Ways To Get People To Respond To Your Email
  1. Use peer pressure in your favor.
  2. Use their name as often as possible.
  3. Use humor and compliments.
  4. Talk about them (not you)
  5. Say that it is important or urgent on the subject line.
  6. Final thought: never forget the basics.
Jun 5, 2023

What is a good introduction email template? ›

Formal introduction email template

My name is [include your first and last name], and I [include a compliment about the recipient]. I am reaching out to you today because [provide a brief but specific explanation of your reason]. I hope to [include your call to action here]. Thank you for your consideration and time.

What is a good sales introduction? ›

Business sales introduction email

Hello [name], My name is[your name] and I am contacting you on behalf of [your company name]. I saw your website about your [issue of the client] and I think our [service description] can be of great help to increase your results.

What words should be used in a sales email? ›

Supercharge Your Sales Emails With These 9 Power Words
  • 1) “Quick” ...
  • 2) “Who,” “what,” “where,” “when,” “how,” or “why” ...
  • 3) “Because” ...
  • 4) “Talk” ...
  • 5) “Lose,” “stall,” “damage,” and so on. ...
  • 6) “You” ...
  • 7) “Challenges” ...
  • 8) “Help”
Sep 26, 2016

How do you write an attractive email? ›

Employ the following 12 tips to craft an effective email.
  1. Subject Lines are Important. ...
  2. Use Bullet Points and Highlight Call to Action. ...
  3. Keep it Short. ...
  4. Don't Muddle Content. ...
  5. Be Collegial. ...
  6. Watch Your Tone. ...
  7. Avoid Too Many Exclamation Marks and No Emojis. ...
  8. Avoid Quotes That Could be Offensive to Others.
Oct 17, 2018

What not to say in a sales email? ›

Here are some of the most common sales email mistakes you can easily avoid:
  • Having a weak subject line.
  • Not having a call to action.
  • Not writing about benefits.
  • Not writing accurate and engaging emails.
  • Not formatting your content.
  • Being vague about your offer.
  • Not using personalization.
  • Misspelling information.

How do you write a good sales letter? ›

How to write a sales letter
  1. Write a catchy headline that grabs your customer's attention. ...
  2. Hook the reader by identifying what they need and why. ...
  3. Include bullet points with key information. ...
  4. Use testimonials or statistics. ...
  5. Give readers a call to action. ...
  6. Offer something to the customer that is limited in time or quantity.
Jun 23, 2023

What is the most important email flow to have that converts the most sales? ›


The welcome series usually consists of 3-6 emails that should be carefully crafted to engage and convert new subscribers into customers. While this is one of the basic email flows you need to have in your marketing strategy, it is also one of the most important ones to have in place.

How do you start a professional email introduction? ›

My name is [Name], the new [role] at [company name]. I wanted to take this opportunity to introduce myself and let you know how much I am looking forward to working with you all. I'd love to get started on the right foot, so please don't hesitate to reach out and set up a meeting to discuss roles and expectations.

How do you introduce yourself professionally in sales? ›

Phrases to use when introducing yourself professionally
  1. “Hi, my name is __, and I'm a [job title] at [company]”
  2. “Let me introduce myself, I'm…”
  3. “Nice to meet you, my name is…”
  4. “I don't think we've met before — I'm…”
May 22, 2023

How do you start a sales introduction? ›

Ways to Open a Sales Call
  1. Greet them warmly.
  2. Mention the research you've done about their company.
  3. Drop the name of a mutual connection.
  4. Reference a company contact.
  5. Use information from their LinkedIn profile.
  6. Reference a competitor.
  7. Bring up pain points.
  8. Don't be afraid to engage in small talk.
Jan 7, 2021

How do you introduce yourself in sales? ›

As far as introducing yourself as a salesperson, keep everything short and sweet. Start off by letting them know who you are and what you represent, followed by mentioning relevant accomplishments.


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